Solid Ratings Numbers Continue for the NFL

The week 12 ratings numbers for the NFL are in, and they continue to be strong, buoyed by a trio of intriguing Thanksgiving Day match-ups.

The holiday offering of the Dolphins at the Cowboys earned an audience of 30.9 million viewers for CBS, the highest audience this fall. It’s also CBS’s most watched holiday game since it acquired the AFC package in 1998.

CBS’s Sunday national telecast (primarily Patriots/Eagles) scored an audience of 26.3 million viewers, the most watched Sunday game for CBS this season.

Fox had a Thanksgiving rating of 15.8 for Packers/Lions, the highest rated holiday game on the network since 1996.

The NFL Network’s Thanksgiving telecast of 49′ers and Ravens drew 10.7 million viewers, making it the most watched program in the eight year history of the network.

Ratings continue to be strong in the local NFL markets, as games were the number one program in 28 of the 30 NFL markets last week:

Market Game Date
RTG
SHR
Rank

Pittsburgh Steelers at Chiefs 11/27/11
50.7
67
1

Baltimore 49ers at Ravens** 11/24/11
41.0
71
1

Boston Patriots at Eagles 11/27/11
38.7
60
1

Milwaukee Packers at Lions 11/24/11
37.0
74
1

Buffalo Bills at Jets 11/27/11
36.7
61
1

Chicago Bears at Raiders 11/27/11
35.1
56
1

Denver Broncos at Chargers 11/27/11
34.4
63
1

Kansas City Steelers at Chiefs 11/27/11
33.8
48
1

San Diego Broncos at Chargers 11/27/11
31.9
60
1

Cleveland Browns at Bengals 11/27/11
30.7
55
1

Detroit Packers at Lions 11/24/11
30.5
61
1

Philadelphia Patriots at Eagles 11/27/11
30.5
49
1

Nashville Buccaneers at Titans 11/27/11
29.1
44
1

Indianapolis Panthers at Colts 11/27/11
28.3
49
1

Minneapolis Vikings at Falcons 11/27/11
27.9
57
1

Seattle Redskins at Seahawks 11/27/11
26.2
53
1

Dallas Dolphins at Cowboys 11/24/11
26.1
63
1

Houston Texans at Jaguars 11/27/11
25.3
47
1

Charlotte Panthers at Colts 11/27/11
23.7
43
1

Atlanta Vikings at Falcons 11/27/11
23.6
44
1

Washington, DC Redskins at Seahawks 11/27/11
22.1
39
1

Jacksonville Texans at Jaguars 11/27/11
21.9
38
1

San Fran-Oakland 49ers at Ravens** 11/24/11
21.2
57
1

Phoenix Packers at Lions 11/24/11
20.9
41
1

St. Louis Cardinals at Rams 11/27/11
20.0
37
1

Miami Dolphins at Cowboys 11/24/11
18.6
44
1

Cincinnati Broncos at Chargers 11/27/11
17.2
26
1

Tampa Buccaneers at Titans 11/27/11
16.3
37
1

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